Can you make me always be no.1 on Google?
So you've spent your money, your site is finished and now you sit back and wait for the cheques to arrive, right? Wrong.
 
There are only two ways your audience will get to know about your site - if you tell them (we can help with that too!) or if they go looking for a product 'like' yours and find you. the most common way this happens is through the use of search engines, such as Google
 
"But don't these search engines come out and find my site and link to it so everyone can find it?" Well, they do have things called robots that trawl the web in search of websites, but these things are not clever like you. They don't know if a site is any good or not, they don't understand the content, they just record the words on your pages and add them to the master database. Can you even begin to imagine how many words they read each day and how big that database of competing words is? You have to make their job easier.
 
"Ah yes, the people who built my website inserted some special hidden words into the page which do all that stuff" Ahem, if it was that simple then every site would be number one in the search engines and clearly they're not. The insertion of metatags certainly gives the search engine a better idea how to index your site, but it doesn't do anything to improve your position or keep you there.
 
The truth is that search engines work to rules, but they change those rules frequently. There are also many hundreds of search engines. However, over 95% of the world's searches are handled by the top nine search engines and it is possible to manage the process of playing EXACTLY to this rules in order to give you the best possible chance of ranking highly in their lists. We cannot guarantee you a top ten placement (and you should be very wary of anyone who does) but we can tip the playing field in your favour to give you the best possible chance of achieving a high placement and more importantly staying there by monitoring and managing the process as the search engine rules redefine themselves and the web expands.
 
We operate a tried, tested and proven system for doing this that involves an initial set up fee and then a small monthly fee to keep your site up there fighting your competitors.
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30 July 2010
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