What IS a brand?
 
No, not a red hot thing you stamp on a cow's butt, a brand like a ... well, like a logo only more ... you know like Coca Cola and ...

The definition of brand is a tough one to pin down. It's a lot more than a logo, but in my experience a lot of people are really talking about their logo when they talk about their brand.

People see it and think of you, or people see you and think of it.

Is it a trademark? a colour? a trait? a level of service, or even price?

If you want a great logo, we can do that for you. In fact it's one of the things we enjoy the most. We can also design a suite of stationery to go with it - business cards, Word templates, t-shirts, van livery... we've done it all.

But what about your brand? Do you have a brand? Do you even know really why you should?

A set of values perhaps, that you would like to be evoked in the mind of your target audience when they see things associated with you.

I want you to shut your eyes (not yet - you need to read the whole of the sentence first) I want to you think about the last product you bought off the shelf and ask yourself what made you choose it. Most of us probably think it's all about price, but even price is a trade-off of the perceived quality of an item relative to it's price. It is the perception that is all-important. Once you have a good grasp of the perception that your product creates then you are starting to appreciate brand.

We can help you understand, define and project your brand. Or we can just make you a great logo - up to you.